Use Case | Global banking customer
Improving Customer Experience and Efficiency in Global Banking
Improved Customer Experience and Efficiency in Global Banking with Salesforce Experience Cloud
Challenge
Solution
Results
Conclusion
Through its partnership with Improved Apps and implementation of Salesforce Experience Cloud, the global banking organisation improved its customer experience and efficiency. The solution addressed the complexity of the sales process and case management processes, reduced inbound customer calls and cases, and improved case logging accuracy. The organization increased customer satisfaction, data quality for analysis, and reduced internal training time and cost. Overall, the implementation of Salesforce Experience Cloud proved to be an effective solution for the organisation.
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