Privacy Policy

Improved Apps Limited recognises its responsibilities to its valued website Visitors, Customers, Suppliers, Staff and other stakeholders as regards the secure, confidential storage of personal data. The General Data Protection Regulation (GDPR) refers to individuals whose personal data is collected as “Data Subjects” and affords them important rights, which we fully support. For this reason, we wish to be completely transparent about any personal data we may collect as a result of Your activity on this website:

Where we collect personal data, we do so on the Lawful Basis of Consent: Users who visit this site consent to their data being collected and stored as described in the remainder of this Privacy Policy.
As Data Subjects, Users of this website have the right to request access to or rectification of the data we hold about them: the relevant contact details are listed at the end of the policy.
Any data we collect will be securely stored until:
- it is no longer needed by us in order to provide the services offered by this website, as described below; and
- it is no longer required for the fulfillment of any contract, initiation of a contract or in relation to any legal obligations.

We undertake to delete all personal data as soon as it ceases to be required.
Users of this website can withdraw their Consent to our use of their data by ceasing to use this website. In addition, they have the ‘right to be forgotten’ and can request the deletion of all of their personal data.
As Data Subjects, Users of this website have the right to lodge a complaint with a supervisory authority: the address to write to for this is listed at the end of the policy.

1. Cookies & Tracking Software (Google Analytics)

This website uses cookies to optimise the User experience. Cookies are small files, saved to the User’s computer or device that track, save and store website interactions and usage. Users are advised that the usage and saving of cookies can be managed through their browser’s security settings.

In compliance with the EC Cookies Directive, requiring an explicit opt-in for the use of cookies, a cookie control system allows the User, on their first visit to the website, to allow or disallow the use of cookies on their computer / device.

This website uses Google Analytics tracking software to optimise site content and the User experience based on the way Users interact with the site.

Google Analytics uses cookies, which track and monitor usage of the website but do not store, save or collect personal information. Please see Google’s privacy policy for further information.

Other cookies may be stored to Users’ computers / devices by third party service providers when this website accesses referral programs, sponsored links or adverts. these cookies are used to support conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

2. Contact Details & Communications Preferences

Any Users contacting this website and/or Improved Apps do so at their own discretion and provide any such personal details requested at their own risk. Users’ personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. All reasonable endeavours have been taken to ensure safe and secure contact submission processes but Users are advised that contact form submission processes are used that their own risk.

Any information Users submit to this website and Improved Apps is used to provide further information about our products and services or answer any enquiries submitted. User details will also be used to subscribe to our email newsletters, based on the User’s preference in the contact submission process.

3. Email Newsletters

This website supports an email newsletter environment, which is used to inform subscribers about products and services supplied by this website. Contact us if you wish to subscribe. Subscriptions may also be created outside of the online automated process, in agreement with Users who purchase, trial or enquire about products or services to which email newsletters relate. Users can unsubscribe at any time by clicking the unsubscribe link provided in the email. User details are not passed on to any third parties.

Subscriptions are managed in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or Improved Apps may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation, to refine future email campaigns. Tracked activities may include, but are not limited to, the opening or forwarding of emails, together with the clicking of links within email content. Tracked details may include times, dates and frequency of activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers can unsubscribe at any time through an automated system, which is stated in the footer of every email sent. Where access to the automated unsubscribe mechanism is unavailable, alternative methods to unsubscribe will be provided.

4. External Links

The intention of any external links mentioned in this website is to provide access to high quality, safe and relevant external resources. However, Improved Apps cannot guarantee or verify the contents of any externally linked website despite their best efforts.

Users are therefore advised to be cautious when clicking any external web links mentioned in this website, as they do at their own risk and this website and Improved Apps cannot be held liable for any damages or implications caused by visiting any external links mentioned.

5. Adverts and Sponsored Links

This website may contain adverts and sponsored links, which will typically be provided through our advertising partners and whose privacy policies would relate directly to the adverts they serve.

Clicking on any such adverts will take the User to the advertiser’s website, through a referral mechanism that may use cookies and also track the number of referrals sent from this website. Users are advised that they click on adverts or sponsored external links at their own risk and this website and Improved Apps cannot be held liable for any damages or implications caused by visiting any external links mentioned.

6. Social Media

All communication, interaction or actions taken through external social media platforms with participation from Improved Apps or accessed from this website are subject to the terms and conditions and privacy policies of the respective social media platform.

Users are advised to use social media platforms wisely and with due care and caution concerning their own privacy and personal details. Improved Apps will never ask for personal or sensitive information through social media platforms. We encourage Users wishing to discuss sensitive details to contact us by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save such sharing requests through the User’s social media platform account.

This website and Improved Apps through their social media platform accounts, may share web links to relevant web pages, which may be shortened automatically by some social media platforms. Users are advised to take caution and good judgement before clicking any shortened url’s published on social media platforms by this website and it’s owners. Despite the best efforts to ensure only genuine url’s are published many social media platforms are prone to spam and hacking and therefore this website and it’s owners cannot be held liable for any damages or implications caused by visiting any shortened links.

7. Related Information

8. Important Contact Information

Data Controller
Improved Apps Ltd
Quatro House, Lyon Way, Frimley Road, Camberley, Surrey GU16 7ER, United Kingdom
Telephone: +44 (0)1276 804 800
US Freephone: +1 844 314 9796

For Data Subject Enquiries, please email: MyData@ImprovedApps.com

Lead Supervisory Authority
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Telephone: +44 (0) 303 123 1113
Email: casework@ico.org.uk
Website: https://ico.org.uk