Company | About Improved Apps

Welcome to the next generation of Salesforce user engagement

Empower your Salesforce users by providing them with up to date, contextual information, precisely when and where they need it.

sales enablement and digital adoption with improved apps
AI sales enablement supercharged

Our story

Improved Apps journey began back in 2011, when a group of like-minded Salesforce experienced specialists saw a need for a better way of engaging users. 

As the workplace has evolved over recent years, we all find we have fewer hours in the day to get tasks done. Training and self-development often take a back seat in our day-to-day lives, and role based on-boarding is limited or rushed. Expensive classroom sessions take us away from the task in hand and often don’t deliver the experience needed to be successful.

The ‘forgetting curve’ is real and it’s well known that only small amounts of information are ever retained. The situation has worsened over the years, as our experience as consumers – where we can search for answers quickly – make us all accustomed to instant gratification, which isn’t necessarily the case in the business world.

In the business world there’s simply too much information – in too many places – and the current attitude to being taught or having to learn something new is causing a major impact to users productivity, employee engagement and the overall experience… Businesses require a better way to engage their users and focus much more on the customer, partner and employee experience.


According to recent research by Gallup, the majority (51%) of US workers do not feel engaged at work. Gallup has dubbed this state of affairs an “employee engagement crisis”— and for good reason. Highly engaged business units realise a 21% improvement in profitability. Engagement also has a significant impact on employee retention, with highly engaged employees being 87% less likely to leave their companies (Source: Forbes)


Our mission is to prevent the daily time-wasting spent searching for content or answers and to drive the next generation of user engagement, which improves adoption, the overall experience and business value.


We created a way for micro-learning and help at the point of need, to be the experience we crave.


No longer do businesses need to have large budgets, lots of people and time to deliver the on-boarding, adoption and on-going engagement needed to succeed. Now, all the training, learning and knowledge absorption can be done in-situ, at a time and location to suit the user.


We designed the #1 Salesforce Digital Adoption solution to connect people with ever-changing digital content, intelligently, from any location, to increase proficiency and deliver a measurably better experience, which drives employee and customer success.


Deeply rooted as a trusted, security reviewed Salesforce partner, we are a team of experienced Salesforce people. Hence, we understand Salesforce technology, the platform, adoption, Lightning and the opportunity and challenges they bring for Salesforce customers.


“We strive to deliver the most trusted, quality, flexible solutions, which meet critical business challenges today.” – Martin Little – CTO/Co-founder


No matter which team you represent – executives, sales, service or other areas – we can help you reduce costs, meet your current business initiatives and digital transformation projects.


“We depend on our own technology to address common challenges, both internally and for our customers” – Keith Clarke (COO & Co-founder)


Find out more about our wonderful solutions, our valued customers, our core values, as well as how we are investing into the future for mutual success, by getting in touch with one of our team today..


Welcome to the new age of digital enablement, to drive a better experience for everyone.  

Simon Thompson – CEO/Co-founder

Core values

customer success with improved apps

Customer success

Our customers are at the heart of everything we do – we’re here to guide customers through the buying process, initial deployment, as well as the on-going utilisation of our solutions to maximise value from their investment. All Improved Apps employees are responsible for customer success, we offer as little or as much support as our customers need.

Customer Success with improved apps


We are the experts in what we do and we work hard to build trust through customer success with our partners and customers, striving to exceed expectations. Our solutions are built on the trusted Salesforce platform, with no third party infrastructure, no browser extensions, no data processing or residency risks – making Improved Apps the most trusted solution. 

Security with improved apps


Our customers’ data stays safe within their trusted Salesforce instances, complying with their applied Salesforce security settings & data sharing rules. No data leaves their Salesforce org(s) and we have no access. No risky browser extensions are needed for internal use or community access – making our solutions browser and device agnostic and secure.

innovation and quality with improved apps

Innovation and quality

We use industry best practice and customer feedback to drive constant innovation and deliver software of the highest possible quality. We pride ourselves on delivering frictionless installation and onboarding for our flexible solutions that provide almost limitless capabilities.

giving back with improved apps

Giving back

Improved Apps are proud members of B1G1 Business For Good and contribute to the global community’s next step in ending poverty, fighting inequality and injustice, and tackling climate change by 2030.

Actions and achievements within our business impact sustainable development goals for causes close to our heart. See all our Business For Good impacts.

In-app Salesforce training compatibility across all Salesforce environments

We support Classic, Visual Force, Lightning, Mobile, Communities, Console Apps, Portals & even non-Salesforce web apps. 

Browser extensions are not needed because we are the only 100% native Salesforce solution. This means no restriction on browsers or devices, delivering a quality experience and Salesforce training for all users – internal, customers or partners.

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